Creativity & realism awaken ideas into viable concepts

It is madness says reason.
It is what it is says love.

It is unhappiness says caution.
It is nothing but pain says fear.
It has no future says insight.
It is what it is says love.

It is ridiculous says pride.
It is foolish says caution.
It is impossible says experience.
It is what it is says love.

– Erich Fried –

Room for Concepts uses clarity of perception to better understand the world, applying fresh insight to create inspired designs that enrich life and solving contemporary problems.

Room for Concepts is member of the Association of Dutch Designers (BNO). memberbno14


Room for Concepts draws on a range of expertise in ideation, design, technical function and producibility.

The services are split into 4 areas:

  • Idea generation
  • Concept development
  • 3D (CAD) design and visualization
  • Prototyping


Henk-Jan Room is a Design Entrepreneur and founder of Room for Concepts. From his studio in The Hague, Henk-Jan devises his own projects as well as working on client commissions.

His background in industrial product design, combined with a solid network of designers, manufacturers and software programmers, drives new concepts from inspired theory to seamless execution.

Want to know more? Get in touch via email or book him as freelancer.